by timhawkes | Apr 5, 2020 | Entrepreneurship, Innovation, Marketing
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
by timhawkes | Mar 6, 2020 | Entrepreneurship, Innovation, Marketing
Even in light of recent hiccoughs, the excitement in the cannabis industry remains at palpable, nay fever pitch, levels. Many still see cannabis—like the dotcoms at the end of the ‘90’s—as their once-in-a-lifetime chance for gold. And truthfully, there is no good...
by timhawkes | Feb 25, 2020 | Entrepreneurship, Innovation
For anyone starting a new business that question can be pretty daunting because it can feel like there are a million things to do—write your business plan, create a legal structure, get investors and so on and so forth. In fact, that feeling of being overwhelmed is...
by timhawkes | Dec 22, 2019 | Entrepreneurship, Innovation
The dictionary defines “Innovation” as: “the introduction of something new”…a fairly broad and useless definition. Let’s see if we can do better. “Innovation is something new that solves a problem in the marketplace for which there...
by timhawkes | Dec 15, 2019 | Entrepreneurship, Innovation
People have differing points of view on the lifecycle stages of a startup, the one I like to use is the Lean Startup approach consisting of the following five stages: 1. DISCOVER > 2. VALIDATION > 3. EFFICIECY > 4. SCALE > 5. SUSTAIN &...
by timhawkes | Dec 8, 2019 | Innovation, Marketing
To write an effective marketing plan for your startup you need to take into account the realities of the world today. There are some massive opportunities in being an entrepreneur these days but there are also some real challenges. First off, marketing in general in...
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