by timhawkes | Nov 20, 2020 | Conversion Optimization, Marketing, Uncategorized
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
by timhawkes | Nov 19, 2020 | Conversion Optimization, Marketing, Uncategorized
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
by timhawkes | Oct 13, 2020 | Conversion Optimization, Marketing, Uncategorized
AARRR I want to begin by introducing a framework called “AARRR”. In 2007, Dave McClure introduced a 5-step framework for growth called “AARRR” (or alternatively “Pirate Metrics”, think about it…”aarrr”? The sound a pirate makes…yeah). AARRR is a widely used...
by timhawkes | Sep 24, 2020 | Conversion Optimization, Marketing, Uncategorized
An Overview of Conversion Optimization Conversion optimization applies to all companies, from startups to large corporations. Even if your digital experience — website, app, whatever — is converting fairly well, there’s almost always room for improvement, which just...
by timhawkes | Aug 15, 2020 | Entrepreneurship, Uncategorized
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
by timhawkes | Jul 22, 2020 | Content Marketing, Marketing, SEO, Uncategorized
At this point, you’ve considered how to develop personas for your content marketing program, how to generate winning content ideas, and how to narrow down your channels to those that will deliver most efficiently. Now you need to think about how you might organize and...
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