Creating Emotional Connections Between Consumers and Brands

These days all too often we hear how, with all the consumer data swirling around, the need for truly impactful creative is no longer a necessity. Now, it's an afterthought. An anachronism redolent of a different era. Nonsense. There's simply no substitute for great creative. But focusing on creative does not mean ignoring data. In fact, data must play an integral role in driving it. Today's smart marketers bring creatives and data geeks together to strike a balance between insight-driven ideas and kickass execution.

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