by timhawkes | Dec 29, 2019 | Entrepreneurship, Marketing
Your ultimate goal for a marketing plan is to grow your business by: Creating Awareness Driving Qualified Prospects Generating Sustainable Revenue Building Trust with Customers So remember your marketing plan is your plan of attack for your cannabis business. It needs...
by timhawkes | Dec 28, 2019 | Content Marketing, Marketing
The first step to getting started with content marketing is to develop a well-considered content marketing strategy to guide your efforts. You should have a content marketing strategy before you start developing content. Think of it as the marketing plan for your...
by timhawkes | Dec 27, 2019 | Marketing, SEO
The web is massive and Google, while also huge, is comparatively small. While it might be hard to conceive given how big they are, they do have limited resources when compared to the millions of new webpages being published everyday. So to tackle this challenge of...
by timhawkes | Dec 22, 2019 | Entrepreneurship, Innovation
The dictionary defines “Innovation” as: “the introduction of something new”…a fairly broad and useless definition. Let’s see if we can do better. “Innovation is something new that solves a problem in the marketplace for which there...
by timhawkes | Dec 18, 2019 | Content Marketing, Marketing
Content Marketing is a great way to drive brand awareness and attract new customers. In this day and age, it’s essential you make it a pillar in your digital marketing strategy. That said, you need to be sure you’re approaching it the right way and to help you on that...
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