Your ultimate goal for a marketing plan is to grow your business by: Creating Awareness Driving Qualified Prospects Generating Sustainable Revenue Building Trust with Customers So remember your marketing plan is your plan of attack for your cannabis business. It needs...
The first step to getting started with content marketing is to develop a well-considered content marketing strategy to guide your efforts. You should have a content marketing strategy before you start developing content. Think of it as the marketing plan for your...
You may or may not have heard of the term “Crawl Budget” but just know that it is affecting your site’s SEO. So what is it? To understand that concept, we need to first understand a more basic one: how Googlebot actually conducts a crawl, which is pretty...
The dictionary defines “Innovation” as: “the introduction of something new”…a fairly broad and useless definition. Let’s see if we can do better. “Innovation is something new that solves a problem in the marketplace for which there...
Content Marketing is a great way to drive brand awareness and attract new customers. In this day and age, it’s essential you make it a pillar in your digital marketing strategy. That said, you need to be sure you’re approaching it the right way and to help you on that...
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