People have differing points of view on the lifecycle stages of a startup, the one I like to use is the Lean Startup approach consisting of the following five stages: 1. DISCOVERÂ Â >Â Â 2. VALIDATIONÂ Â >Â Â 3. EFFICIECYÂ Â >Â Â 4. SCALEÂ Â >Â Â 5. SUSTAIN &...
To write an effective marketing plan for your startup you need to take into account the realities of the world today. There are some massive opportunities in being an entrepreneur these days but there are also some real challenges. First off, marketing in general in...
To be an entrepreneur, sometimes you need a strong stomach. Startups are full of uncertainties. In the process of starting up, the entrepreneur must undergo constant internal review, recalibration and revision to find a working business model, all before running out...
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