by timhawkes | Jun 29, 2020 | Content Marketing, Marketing, SEO, Uncategorized
What is Content Marketing? According to the Content Marketing Institute, content marketing is: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
by timhawkes | Jun 19, 2020 | Marketing, Uncategorized
Video Transcript If you’re not familiar with the “Jobs to be Done” theory you should be. It describes how consumers buy products to solve various jobs they’re trying to get done. Of course, the decision to purchase by a customer is a nuanced one, and it goes without...
by timhawkes | Jun 2, 2020 | Link Building, Marketing, SEO, Tech SEO, Uncategorized
Interested in our FREE SEO Link Building Course? GO NOW Video Transcript Now let’s discuss how your site’s internal link structure affects your overall link equity. But first, let’s establish a few basics. Two types of links: external and internal One. There are...
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