These days all too often we hear how, with all the consumer data swirling around, the need for truly impactful creative is no longer a necessity. Now, it’s an afterthought, they say. An anachronism redolent of a different era. Nonsense. There’s simply no substitute for great brand creative. Today’s SMBs need it more than ever. But focusing on creative does not mean ignoring data. In fact, data must play an integral role in driving it.
Today’s smart marketers bring creatives and data geeks together to find a balance between insight-driven ideas and kickass execution. t/hawk is here to strike that balance.