You built a website to do a lot of the heavy lifting for your business or brand—to promote, spark interest and ultimately generate sales. Perhaps you also run promotions to boost your numbers and nurture long-term relationships. But how hard are your website and...
In an ever more unpredictable business landscape, where new competition emerges overnight, customer’s loyalties shift erratically and exogenous economic shocks are a regular occurrence, every company, large or small, needs to be leveraging data-driven strategies to...
1. Your marketing efforts will be more efficient Acquisition costs are arguably the biggest marketing costs a business will incur over its lifetime. Considering that it’s generally more cost-effective to convert a higher percentage of current visitors than to pay for...
In the nearly three decades since its birth in 1994 as an online bookseller, Amazon has expanded into a multitude of product categories, grown its market cap to over $1 trillion and earned the nickname “The Everything Store”—apt when you consider that Amazon has over...
To say that web hosting is big business would be an understatement. In 2020, the global web hosting market was valued at $75 billion, with projections of $267.1 billion in growth by 2028. Of course, not all web hosting companies are created equal. In fact, if...
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