by timhawkes | Nov 20, 2020 | Conversion Optimization, Marketing, Uncategorized
Even in light of recent hiccoughs, the excitement in the cannabis industry remains at palpable, nay fever pitch, levels. Many still see cannabis—like the dotcoms at the end of the ‘90’s—as their once-in-a-lifetime chance for gold. And truthfully, there is no good...
by timhawkes | Nov 19, 2020 | Conversion Optimization, Marketing, Uncategorized
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
by timhawkes | Oct 13, 2020 | Conversion Optimization, Marketing, Uncategorized
AARRR I want to begin by introducing a framework called “AARRR”. In 2007, Dave McClure introduced a 5-step framework for growth called “AARRR” (or alternatively “Pirate Metrics”, think about it…”aarrr”? The sound a pirate makes…yeah). AARRR is a widely used...
by timhawkes | Sep 24, 2020 | Conversion Optimization, Marketing, Uncategorized
An Overview of Conversion Optimization Conversion optimization applies to all companies, from startups to large corporations. Even if your digital experience — website, app, whatever — is converting fairly well, there’s almost always room for improvement, which just...
by timhawkes | Aug 15, 2020 | Entrepreneurship, Uncategorized
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
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