Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
What are Customer Personas? Customer personas are archetypes that describe the various goals and observed behavior patterns among your customers. In other words, customer personas are semi-fictional representations of your ideal customers based on market research and...
What is Content Marketing? According to the Content Marketing Institute, content marketing is: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
Video Transcript If you’re not familiar with the “Jobs to be Done” theory you should be. It describes how consumers buy products to solve various jobs they’re trying to get done. Of course, the decision to purchase by a customer is a nuanced one, and it goes without...
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