You built a website to do a lot of the heavy lifting for your business or brand—to promote, spark interest and ultimately generate sales. Perhaps you also run promotions to boost your...

In an ever more unpredictable business landscape, where new competition emerges overnight, customer’s loyalties shift erratically and exogenous economic shocks are a regular...

1. Your marketing efforts will be more efficient Acquisition costs are arguably the biggest marketing costs a business will incur over its lifetime. Considering that it’s generally...

In the nearly three decades since its birth in 1994 as an online bookseller, Amazon has expanded into a multitude of product categories, grown its market cap to over $1 trillion and...

To say that web hosting is big business would be an understatement. In 2020, the global web hosting market was valued at $75 billion, with projections of $267.1 billion in growth by...

As social media use has become increasingly prevalent over the past decade, businesses have been looking for ways to leverage this new channel to reach more customers. In comparison...

In the simplest terms, a backlink is just a link that results from one website linking to another. But backlinks, sometimes called “inbound links," are vitally important to SEO.  SEO...

Marketing automation software helps your business automate its marketing functions, like lead generation, lead management, and sales campaigns.  With complex automated workflows, you...

As Universal Analytics is being phased out in July of 2023 and replaced by Google Analytics 4, it’s time to get up to speed with Google’s new tool for website data.  With Universal...