Social Proof and Brand Marketing: What the Future Holds
In the nearly three decades since its birth in 1994 as an online bookseller, Amazon has expanded into a multitude of product categories, grown its market cap to over $1 trillion and...
What You Need to Know When Choosing a WordPress Hosting Service In 2022 (And What the Older WordPress Hosting Companies Don’t Want You to Know).
To say that web hosting is big business would be an understatement. In 2020, the global web hosting market was valued at $75 billion, with projections of $267.1 billion in growth by...
Social Awareness Campaigns – How to reach millions of people on a budget
As social media use has become increasingly prevalent over the past decade, businesses have been looking for ways to leverage this new channel to reach more customers. In comparison...
Using a Competitor Linking Strategy to Build Robust, Relevant Backlinks
In the simplest terms, a backlink is just a link that results from one website linking to another. But backlinks, sometimes called “inbound links," are vitally important to SEO. SEO...
SendinBlue + Zapier for Cost-Effective Marketing Automation
Marketing automation software helps your business automate its marketing functions, like lead generation, lead management, and sales campaigns. With complex automated workflows, you...
What to know about creating events in GA4 for your eCommerce store
As Universal Analytics is being phased out in July of 2023 and replaced by Google Analytics 4, it’s time to get up to speed with Google’s new tool for website data. With Universal...
Conversion Optimization: Things that Hurt Conversion (#4 of 4)
But what are the most common factors that impede conversion rates? I’ve outlined a few…
Conversion Optimization: Tracking + Testing (#3 of 4)
Before you can get going with your conversion optimization practice, you need an effective method for gathering insights…
Conversion Optimization Applied (#2 of 4)
Let’s begin by introducing a framework called “AARRR” — AARRR is a widely used framework for taking data driven action…
Conversion Optimization: What is It Exactly? (#1 of 4)
Let’s start by answering the million dollar question: what is conversion optimization? Conversion optimization…
Inflated Valuations are Here to Stay
With today’s monetary policy, no one can say whether a stock or an IPO is priced “too high.” Hence, inflated valuations are here to stay…
A Beginner’s Guide to Content Marketing: Creating Your Content Calendar (#5 of 5)
Now you need to organize and execute your content program so that it effectively delivers on your strategy…
A Beginner’s Guide to Content Marketing: Choosing the Right Channels (#4 of 5)
To be successful in content marketing, you need to be doing more than producing and publishing…
A Beginner’s Guide to Content Marketing: Brainstorming Topics (#3 of 5)
Sometimes you feel like you have no shortage of good content ideas, other times you’d be…
A Beginner’s Guide to Content Marketing: Developing Customer Personas (#2 of 5)
Customer personas are archetypes that describe the various goals and observed behavior…
