Your Growth Equation: How to Define and Use It to Drive Growth
In today's digital marketplace, businesses must constantly seek new ways to grow and evolve to achieve sustainable success. One method, popularized in the 2010s, is “growth marketing”...
Topical Authority: Today’s Criteria for Boosting SEO
What does it take to rank high on search engines? Keywords? Videos? Pictures? Today, SEO takes a more sophisticated approach as Google refines its criteria to ensure users get the...
How Cohort Analysis can help you build a more sustainable business
You built a website to do a lot of the heavy lifting for your business or brand—to promote, spark interest and ultimately generate sales. Perhaps you also run promotions to boost your...
Employing the AARRR Framework
In an ever more unpredictable business landscape, where new competition emerges overnight, customer’s loyalties shift erratically and exogenous economic shocks are a regular...
6 Reasons to Employ Marketing Funnel Optimization
1. Your marketing efforts will be more efficient Acquisition costs are arguably the biggest marketing costs a business will incur over its lifetime. Considering that it’s generally...
Social Proof vs. Brand
In the nearly three decades since its birth in 1994 as an online bookseller, Amazon has expanded into a multitude of product categories, grown its market cap to over $1 trillion and...
What You Need to Know When Choosing a WordPress Hosting Service In 2022 (And What the Older WordPress Hosting Companies Don’t Want You to Know).
To say that web hosting is big business would be an understatement. In 2020, the global web hosting market was valued at $75 billion, with projections of $267.1 billion in growth by...
Social Awareness Campaigns – How to reach millions of people on a budget
As social media use has become increasingly prevalent over the past decade, businesses have been looking for ways to leverage this new channel to reach more customers. In comparison...
Using a Competitor Linking Strategy to Build Robust, Relevant Backlinks
In the simplest terms, a backlink is just a link that results from one website linking to another. But backlinks, sometimes called “inbound links," are vitally important to SEO. SEO...
SendinBlue + Zapier for Cost-Effective Marketing Automation
Marketing automation software helps your business automate its marketing functions, like lead generation, lead management, and sales campaigns. With complex automated workflows, you...
What to know about creating events in GA4 for your eCommerce store
As Universal Analytics is being phased out in July of 2023 and replaced by Google Analytics 4, it’s time to get up to speed with Google’s new tool for website data. With Universal...
Conversion Optimization: Tracking + Testing
Before you can get going with your conversion optimization practice, you need an effective method for gathering insights…
Conversion Optimization Applied
Let’s begin by introducing a framework called “AARRR” — AARRR is a widely used framework for taking data driven action…
Conversion Optimization: What is It Exactly?
Let’s start by answering the million dollar question: what is conversion optimization? Conversion optimization…
Inflated Valuations are Here to Stay
With today’s monetary policy, no one can say whether a stock or an IPO is priced “too high.” Hence, inflated valuations are here to stay…