10 Reasons People Buy Products

If you’re not familiar with the “Jobs to be Done” theory you should be. It describes how consumers buy products to solve various jobs they’re trying to get done…

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The Evolution of the DTC Marketing Channel

Today more and more brands are embracing direct-to-consumer (DTC) as a core component of their retail strategy. The rise in popularity of this approach correlates with a few prevailing trends: the visibility of some highly successful digitally-native brand pioneers…

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