The Evolution of the DTC Marketing Channel
Today more and more brands are embracing direct-to-consumer (DTC) as a core component of their retail strategy. The rise in popularity of this approach correlates with a few prevailing trends: the visibility of some highly successful digitally-native brand pioneers…
How Feasible is Your Cannabis Biz Idea? Answer These 7 Important Questions
Even in light of recent hiccoughs, the excitement in the cannabis industry…
If You’re Creating a New Venture, Where Should You Start?
For anyone starting a new business that question can be pretty daunting because it can feel like there are a million things to do…
Why Building a Strong Cannabis Brand is So Important
If you’re building a new cannabis brand you’re likely feeling a few growing pains. First off, the industry is faced with a handful of hard-to-navigate…
Creating an Effective Marketing Plan for Your Startup
A lot of entrepreneurs have no idea how to create an effective marketing plan or even how vital having one in the first place will be to…
Developing Your Content Marketing Strategy
The first step to getting started with content marketing is to develop a well-considered content marketing strategy to guide your efforts. You should …
Understanding Crawl Budget Can Improve Your Site’s SEO
You may or may not have heard of the term “Crawl Budget” but just know that it is affecting your site’s SEO. So what is it? To understand that concept…
The Different Types of Business Innovations
The dictionary defines “Innovation” as: “the introduction of something new”…a fairly broad and useless definition. Let’s see if we can do better. “Innovation is something new that…
6 Important Things for Your Content Marketing Program
Content Marketing is a great way to drive brand awareness and attract new customers. In this day and age, it’s essential you make it a pillar in your…
The Five Stages of the Startup Lifecycle
People have differing points of view on the lifecycle stages of a startup, the one I like to use is the Lean Startup approach consisting of the following…
Effective Marketing for Your Cannabis Startup
To write an effective marketing plan for your cannabis startup you need to take into account the realities of the world today. There are some massive…
Creating an Innovation Accounting Framework
To be an entrepreneur, sometimes you need a strong stomach. Startups are full of uncertainties. In the process of starting up…
What’s Your Local Business Leaving On The Table? (And 5 Ways to Change That)
Research shows just how critical local SEO is for small businesses. In fact, it may be just as, if not more important, than organic SEO…
What Are Best Practices for Google Posts?
Google Posts, launched in the summer of 2017, is a feature that allows a business to publish timely content directly to Google Search and Maps…
What’s Google RankBrain (And…What You Need to Know for SEO)?
Maybe you’ve heard of it, maybe not. Nevertheless, if you’re working in the area of SEO, in any capacity, you need a basic…