The Different Types of Business Innovations
The dictionary defines "Innovation" as: "the introduction of something new”...a fairly broad and useless definition. Let's see if we can do better. "Innovation is something new that...
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6 Important Things for Your Content Marketing Program
Content Marketing is a great way to drive brand awareness and attract new customers. In this day and age, it’s essential you make it a pillar in your...
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The Five Stages of the Startup Lifecycle
People have differing points of view on the lifecycle stages of a startup, the one I like to use is the Lean Startup approach consisting of the following...
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Effective Marketing for Your Cannabis Startup
To write an effective marketing plan for your cannabis startup you need to take into account the realities of the world today. There are some massive...
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Creating an Innovation Accounting Framework
To be an entrepreneur, sometimes you need a strong stomach. Startups are full of uncertainties. In the process of starting up...
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What’s Your Local Business Leaving On The Table? (And 5 Ways to Change That)
Research shows just how critical local SEO is for small businesses. In fact, it may be just as, if not more important, than organic SEO...
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What Are Best Practices for Google Posts?
Google Posts, launched in the summer of 2017, is a feature that allows a business to publish timely content directly to Google Search and Maps...
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What’s Google RankBrain (And…What You Need to Know for SEO)?
Maybe you’ve heard of it, maybe not. Nevertheless, if you're working in the area of SEO, in any capacity, you need a basic...
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Google’s “Speed Update” (And What You Need to Know For Tech SEO)
Google’s been talking about the importance of page loading speed for years but had yet to make it an official ranking factor for mobile, until now.
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