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Inflated Valuations are Here to Stay

Inflated Valuations are Here to Stay

by timhawkes | Aug 15, 2020 | Entrepreneurship, Uncategorized

Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
The Evolution of the DTC Marketing Channel

The Evolution of the DTC Marketing Channel

by timhawkes | Apr 5, 2020 | Entrepreneurship, Innovation, Marketing

Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
How Feasible is Your Cannabis Biz Idea? Answer These 7 Important Questions

How Feasible is Your Cannabis Biz Idea? Answer These 7 Important Questions

by timhawkes | Mar 6, 2020 | Entrepreneurship, Innovation, Marketing

Even in light of recent hiccoughs, the excitement in the cannabis industry remains at palpable, nay fever pitch, levels. Many still see cannabis—like the dotcoms at the end of the ‘90’s—as their once-in-a-lifetime chance for gold. And truthfully, there is no good...
If You’re Creating a New Venture, Where Should You Start?

If You’re Creating a New Venture, Where Should You Start?

by timhawkes | Feb 25, 2020 | Entrepreneurship, Innovation

For anyone starting a new business that question can be pretty daunting because it can feel like there are a million things to do—write your business plan, create a legal structure, get investors and so on and so forth. In fact, that feeling of being overwhelmed is...
Why Building a Strong Cannabis Brand is So Important

Why Building a Strong Cannabis Brand is So Important

by timhawkes | Feb 5, 2020 | Entrepreneurship, Marketing

Third, most traditional media outlets remain squeamish about promoting cannabis products because of the current state of legal opacity around cannabis promotion, as well as the looming prospect of societal backlash. And fourth, all the while, deep-pocketed...
Creating an Effective Marketing Plan for Your Startup

Creating an Effective Marketing Plan for Your Startup

by timhawkes | Dec 29, 2019 | Entrepreneurship, Marketing

Your ultimate goal for a marketing plan is to grow your business by: Creating Awareness Driving Qualified Prospects Generating Sustainable Revenue Building Trust with Customers So remember your marketing plan is your plan of attack for your cannabis business. It needs...
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