by timhawkes | Dec 22, 2019 | Entrepreneurship, Innovation
The dictionary defines “Innovation” as: “the introduction of something new”…a fairly broad and useless definition. Let’s see if we can do better. “Innovation is something new that solves a problem in the marketplace for which there...
by timhawkes | Dec 15, 2019 | Entrepreneurship, Innovation
People have differing points of view on the lifecycle stages of a startup, the one I like to use is the Lean Startup approach consisting of the following five stages: 1. DISCOVER > 2. VALIDATION > 3. EFFICIECY > 4. SCALE > 5. SUSTAIN &...
by timhawkes | Dec 1, 2019 | Entrepreneurship, Innovation
To be an entrepreneur, sometimes you need a strong stomach. Startups are full of uncertainties. In the process of starting up, the entrepreneur must undergo constant internal review, recalibration and revision to find a working business model, all before running out...t/hawk digital | miami | new york
Founder + CEO
For over 25 years, Tim has been managing the marketing and development of digital products and programs for clients, including Ford, IBM, Avaya, Dove, SiriusXM, J&J, Nestle, MetLife, and Kraft. Tim’s expertise is in leading digital innovation grounded in effective and efficient marketing strategy. His creative and innovative approach to digital has been recognized by various industry awards and notables, including Cannes, Clios, One Show, IAB Mixx Awards, Webbys, FWA, and Awwwards. Tim is also a frequent guest lecturer on Interactive Media at the University of Miami, School of Communication, and a mentor for undergrad students working at the University of Miami’s on-campus student-run agency, Orange Umbrella. Tim holds an MBA in Marketing from Zicklin School of Business at Baruch College.
VP Technology + Marketing Services
Stephen possesses a rare mixture of technical and executive experience, offering the unique ability to create strategies and direct the execution of digital assets and campaigns. His career began as a web developer, advancing to the highest tier in the worlds largest web development firm, Web.com, before moving to Florida’s second largest real estate company where he eventually advanced to the position of Digital Marketing Director, and later becoming Creative Director for The PCR Agency where he led projects for clients like The Jacksonville Jaguars, Safe Touch Security and Farah & Farah. Stephen left to begin private consulting in 2014 and has since earned a reputation in his field that has kept his services in high demand from companies ranging from national brands to startups.
Senior Strategist
Stephan leads the strategy and visioning process for all of the agency's major projects. He has served as a senior digital strategist and consultant to some of the world's most renowned professional services firms for nearly 30 years. Stephan's understanding of strategic messaging and decades of hands-on experience in all aspects of the web craft combine to shape effective communication design experiences that never lose sight of their intended purpose.
VP Design + Development
Lead Designer
Daniela is a digital-savvy designer who leads the agency's creative vision. She combines her artistic talent and technical expertise to create designs that suit the needs and goals of each project, and knows how to streamline the creative process to achieve optimal results. Daniela has hundreds of successful design projects to her name and oversees the implementation of various creative endeavors.
Account Manager
Emily Wolff, an upbeat and outgoing Account Manager with 8 years of experience, is a deft collaborator and an excellent writer. Her expertise spans content management, web development, design, brand and social media management, analytics, and onsite SEO. By consistently surpassing client expectations and fostering teamwork, she has enjoyed long-lasting professional relationships. Emily's optimistic outlook, creativity, and solutions-oriented approach, coupled with her Google AdWords certifications, position her as a valuable asset in the ever-evolving world of digital marketing.
Project Manager
Margaret has a unique combination of problem-solving skills and a keen eye for design that has enabled her to succeed in her role as a project manager. She graduated from the University of Miami in December 2022 with an honors communications degree combining her interests in interactive media, website development, and graphic design as well as a double major in computer science. With her background in computer science and passion for web design and development, Margaret is able to devise strategic solutions and deliver work that exceeds expectations.
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