The Evolution of the DTC Marketing Channel
Today more and more brands are embracing direct-to-consumer (DTC) as a core component of their retail strategy. The rise in popularity of this approach correlates with a few prevailing trends: the visibility of some highly successful digitally-native brand pioneers...
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How Feasible is Your Cannabis Biz Idea? Answer These 7 Important Questions
Even in light of recent hiccoughs, the excitement in the cannabis industry...
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If You’re Creating a New Venture, Where Should You Start?
For anyone starting a new business that question can be pretty daunting because it can feel like there are a million things to do...
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The Different Types of Business Innovations
The dictionary defines "Innovation" as: "the introduction of something new”...a fairly broad and useless definition. Let's see if we can do better. "Innovation is something new that...
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The Five Stages of the Startup Lifecycle
People have differing points of view on the lifecycle stages of a startup, the one I like to use is the Lean Startup approach consisting of the following...
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Effective Marketing for Your Cannabis Startup
To write an effective marketing plan for your cannabis startup you need to take into account the realities of the world today. There are some massive...
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Creating an Innovation Accounting Framework
To be an entrepreneur, sometimes you need a strong stomach. Startups are full of uncertainties. In the process of starting up...
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