Video Transcript I want to give you my primer on SEO. In this video, I’m going to cover the following areas… What SEO is. Why it’s different from other digital marketing tactics. Why it’s important And finally, why you should even care. First off, what is SEO? ...
Nevertheless, if you do have designs on building the next great cannabis business, know that scrutiny by vital parties—angels, private equity, etc—is tightening. Capital is attainable but, make no mistake, will not come easy. With competition and scrutiny...
Even in light of recent hiccoughs, the excitement in the cannabis industry remains at palpable, nay fever pitch, levels. Many still see cannabis—like the dotcoms at the end of the ‘90’s—as their once-in-a-lifetime chance for gold. And truthfully, there is no good...
Third, most traditional media outlets remain squeamish about promoting cannabis products because of the current state of legal opacity around cannabis promotion, as well as the looming prospect of societal backlash. And fourth, all the while, deep-pocketed...
Your ultimate goal for a marketing plan is to grow your business by: Creating Awareness Driving Qualified Prospects Generating Sustainable Revenue Building Trust with Customers So remember your marketing plan is your plan of attack for your cannabis business. It needs...
The first step to getting started with content marketing is to develop a well-considered content marketing strategy to guide your efforts. You should have a content marketing strategy before you start developing content. Think of it as the marketing plan for your...
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