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The Declining Impact of Long-Tail Keywords: A Paradigm Shift in SEO Strategy with Generative AI

The Declining Impact of Long-Tail Keywords: A Paradigm Shift in SEO Strategy with Generative AI

by stephen@kraindm.com | Oct 9, 2023 | Uncategorized

Preparing for the Future of Search: Adapting Your Business Strategy in the Era of Generative AI

Preparing for the Future of Search: Adapting Your Business Strategy in the Era of Generative AI

by stephen@kraindm.com | Aug 8, 2023 | Uncategorized

A New Era of SEO: How Google’s Generative AI is Changing the Rules of Content Marketing

A New Era of SEO: How Google’s Generative AI is Changing the Rules of Content Marketing

by stephen@kraindm.com | Jun 19, 2023 | Uncategorized

Search engine optimization (SEO) is pivotal in driving online visibility and success in today’s digital landscape. As businesses strive to rank higher in search engine results, they constantly adapt their content marketing strategies to make the most of the...
Your Growth Equation: How to Define and Use It to Drive Growth

Your Growth Equation: How to Define and Use It to Drive Growth

by stephen@kraindm.com | May 10, 2023 | Uncategorized

In today’s digital marketplace, businesses must constantly seek new ways to grow and evolve to achieve sustainable success. One method, popularized in the 2010s, is “growth marketing” (also called “growth hacking”) which, when done effectively, can be a rapid...
Topical Authority: Today’s Criteria for Boosting SEO

Topical Authority: Today’s Criteria for Boosting SEO

by stephen@kraindm.com | Apr 12, 2023 | Uncategorized

What does it take to rank high on search engines? Keywords? Videos? Pictures? Today, SEO takes a more sophisticated approach as Google refines its criteria to ensure users get the precise content/information they seek. It’s all about E-A-T: expertise,...
How Cohort Analysis can help you build a more sustainable business

How Cohort Analysis can help you build a more sustainable business

by stephen@kraindm.com | Mar 16, 2023 | Uncategorized

You built a website to do a lot of the heavy lifting for your business or brand—to promote, spark interest and ultimately generate sales. Perhaps you also run promotions to boost your numbers and nurture long-term relationships. But how hard are your website and...
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Recent Posts

  • The Declining Impact of Long-Tail Keywords: A Paradigm Shift in SEO Strategy with Generative AI
  • Preparing for the Future of Search: Adapting Your Business Strategy in the Era of Generative AI
  • A New Era of SEO: How Google’s Generative AI is Changing the Rules of Content Marketing
  • Your Growth Equation: How to Define and Use It to Drive Growth
  • Topical Authority: Today’s Criteria for Boosting SEO

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    t/hawk digital  |  miami  |  new york

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    Tim Hawkes

    Founder + CEO

    For over 25 years, Tim has been managing the marketing and development of digital products and programs for clients, including Ford, IBM, Avaya, Dove, SiriusXM, J&J, Nestle, MetLife, and Kraft. Tim’s expertise is in leading digital innovation grounded in effective and efficient marketing strategy. His creative and innovative approach to digital has been recognized by various industry awards and notables, including Cannes, Clios, One Show, IAB Mixx Awards, Webbys, FWA, and Awwwards. Tim is also a frequent guest lecturer on Interactive Media at the University of Miami, School of Communication, and a mentor for undergrad students working at the University of Miami’s on-campus student-run agency, Orange Umbrella. Tim holds an MBA in Marketing from Zicklin School of Business at Baruch College.

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    Stephen Krain

    VP Technology + Marketing Services

    Stephen possesses a rare mixture of technical and executive experience, offering the unique ability to create strategies and direct the execution of digital assets and campaigns. His career began as a web developer, advancing to the highest tier in the worlds largest web development firm, Web.com, before moving to Florida’s second largest real estate company where he eventually advanced to the position of Digital Marketing Director, and later becoming Creative Director for The PCR Agency where he led projects for clients like The Jacksonville Jaguars, Safe Touch Security and Farah & Farah. Stephen left to begin private consulting in 2014 and has since earned a reputation in his field that has kept his services in high demand from companies ranging from national brands to startups.

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    Stephan Roussan

    Senior Strategist

    Stephan leads the strategy and visioning process for all of the agency's major projects. He has served as a senior digital strategist and consultant to some of the world's most renowned professional services firms for nearly 30 years. Stephan's understanding of strategic messaging and decades of hands-on experience in all aspects of the web craft combine to shape effective communication design experiences that never lose sight of their intended purpose.

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    Bekky Peterson

    VP Design + Development

    Bekky has served in a project management role for 12+ years at ICVM Hawk. With an early career start in print production, and an additional 7 years of experience as a Production Designer, she has worked across both print and web projects for a variety of clients. Her pragmatic and methodical approach to projects, matched with an aptitude for creativity, sets her apart. Bekky is a dedicated team player, always striving for success and looking out for the best interests of her clients. She holds a BA of Fine Arts from LIU Post.
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    Daniela Carpenetti

    Lead Designer

    Daniela is a digital-savvy designer who leads the agency's creative vision. She combines her artistic talent and technical expertise to create designs that suit the needs and goals of each project, and knows how to streamline the creative process to achieve optimal results. Daniela has hundreds of successful design projects to her name and oversees the implementation of various creative endeavors.

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    Emily Withers

    Account Manager

    Emily Wolff, an upbeat and outgoing Account Manager with 8 years of experience, is a deft collaborator and an excellent writer. Her expertise spans content management, web development, design, brand and social media management, analytics, and onsite SEO. By consistently surpassing client expectations and fostering teamwork, she has enjoyed long-lasting professional relationships. Emily's optimistic outlook, creativity, and solutions-oriented approach, coupled with her Google AdWords certifications, position her as a valuable asset in the ever-evolving world of digital marketing.

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    Margaret Christovich

    Project Manager

    Margaret has a unique combination of problem-solving skills and a keen eye for design that has enabled her to succeed in her role as a project manager. She graduated from the University of Miami in December 2022 with an honors communications degree combining her interests in interactive media, website development, and graphic design as well as a double major in computer science. With her background in computer science and passion for web design and development, Margaret is able to devise strategic solutions and deliver work that exceeds expectations.

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