Employing the AARRR Framework

Employing the AARRR Framework

In an ever more unpredictable business landscape, where new competition emerges overnight, customer’s loyalties shift erratically and exogenous economic shocks are a regular occurrence, every company, large or small, needs to be leveraging data-driven strategies to...
Social Proof vs. Brand

Social Proof vs. Brand

In the nearly three decades since its birth in 1994 as an online bookseller, Amazon has expanded into a multitude of product categories, grown its market cap to over $1 trillion and earned the nickname “The Everything Store”—apt when you consider that Amazon has over...