Case Study

Rick’s Motorsport Electrics

Rick’s Motorsport Electrics is a respected retailer in the aftermarket motorsport parts industry, yet, when they came to us that success was not reflected in their search engine rankings.

Responsibilities: SEO Strategy + Program Management, Reporting + Insights

our strategy

Two Pronged

To tackle the challenge, we employed a two-part strategy:


Onsite Optimization

Make extensive onsite structural updates designed to unlock their wealth of business information. To this end, we dynamically restructured pages and metadata, and embedded specifically tailored schema markup to each product page.


Link Building + Content Marketing

Upon completion of our onsite optimization, we designed and executed a laser-focused campaign — comprised of white hat link building and content marketing — for raising the website’s domain authority above that of the market leaders’.

The results

In a word: astonishing. Our strategies enabled Rick’s to punch well above its weight class.


Rank in Google for highly

competitive, high volume



6-Month Increase

in Traffic


Product Category Dominance

Rick’s Motorsport Electrics now owns the organic search rankings for nearly every major product keyword and numerous product categories.

Outcompeting Market Leaders

At the time of publishing, Rick’s held the first position on Google, outcompeting the likes of Amazon, Ebay, among other much larger competitors, for numerous highly sought after, high volume search terms.