Case Study
Rick’s Motorsport Electrics
Rick’s Motorsport Electrics is a respected retailer in the aftermarket motorsport parts industry, yet, when they came to us that success was not reflected in their search engine rankings.
our strategy
Two Pronged
To tackle the challenge, we employed a two-part strategy:
Onsite Optimization
Make extensive onsite structural updates designed to unlock their wealth of business information. To this end, we dynamically restructured pages and metadata, and embedded specifically tailored schema markup to each product page.
Link Building + Content Marketing
Upon completion of our onsite optimization, we designed and executed a laser-focused campaign — comprised of white hat link building and content marketing — for raising the website’s domain authority above that of the market leaders’.
The results
In a word: astonishing. Our strategies enabled Rick’s to punch well above its weight class.
#1
Rank in Google for highly
competitive, high volume
keywords
189%
6-Month Increase
in Traffic
Product Category Dominance
Outcompeting Market Leaders
At the time of publishing, Rick’s held the first position on Google, outcompeting the likes of Amazon, Ebay, among other much larger competitors, for numerous highly sought after, high volume search terms.
