Marketing automation software helps your business automate its marketing functions, like lead generation, lead management, and sales campaigns. With complex automated workflows, you can bring together different aspects of marketing and create a seamless process. Their transactional workflows, based on traditional “if this, then that” logic, automate repetitive marketing tasks like sending emails or following up with phone calls so you can keep your focus on growing the business.
Marketing automation can be used to improve the efficiency and effectiveness of your marketing programs by identifying leads and customers Unfortunately, these platforms are often very pricey – and come with more features than the average business can really leverage. As you build your contact list, the price tag for the most popular tools may become too high to justify.
SendinBlue presents itself as a comprehensive marketing automation tool suitable for every size of business. It includes customizable landing pages, SMS and email campaign functions, Facebook ads, and a robust CRM, giving you everything you need to support your organization’s marketing efforts.
SendinBlue’s Pricing Structure
If you are a small business or startup wanting to get started with marketing automation, SendinBlue offers a pricing structure that gives you room to grow. Platforms like HubSpot and Sharp Spring upcharge you as your list grows, and before you know it, you are paying thousands of dollars per month. SendinBlue is unique because they only charge you for the messages you send – and even the cost of sent messages is very low. This flexibility allows you to grow your list without feeling penalized.
When combined with Zapier, SendinBlue offers a fully functioning marketing automation tool at a much lower cost than its competitors.
SendinBlue offers a number of plug-and-play integrations with third-party tools, such as CRM and email marketing platforms. These allow you to save time and improve efficiency by automating processes. Their WordPress email plugin is very popular as well, allowing marketers to collect and organize contacts before adding them to active campaigns.
Best of all, setting up one of SendinBlue’s 5,000+ app integrations is simple – no coding required. Here are just some of their integrations:
- Woo Commerce
- Mail Chimp
- Facebook Lead Ads
- Google Analytics
- Microsoft Outlook
Beyond their marketing integrations, SendinBlue offers integrations with accounting and payment systems that make it easier to manage your business finances. Don’t see your favorite tool listed? Not a problem. Integrating Zapier with your SendinBlue platform will bridge the gap.
With SendinBlue’s marketing automation software, you can easily build a workflow that pushes out marketing content based on specific triggers or conditions. For example, when someone visits your website for the first time in 30 days, you can set up a workflow to send them an email thanking them for stopping by and asking if they’re interested in learning more about your services/products. Furthermore, suppose you have several different products/services to promote, and each one needs its own automated campaign optimized for different audiences (the same way Google Ads campaigns are optimized). In that case, marketing automation becomes even more valuable because it will help keep all of this separate while optimizing each campaign based on those particular users’ unique behaviors.
Here are some of the most popular workflows SendinBlue offers to automate and improve your marketing processes:
- Create new SendinBlue subscribers from new rows added to a Google Sheets spreadsheet
SendinBlue makes it simple to organize and segment new contacts as they are added to your spreadsheet for those who save their contact list in a Google Sheets Spreadsheet.
- Create new SendinBlue subscribers from Facebook Lead Ads leads
Facebook Lead Ads are a great way to target your chosen market segment. As users interact with your ads, Facebook generates data that can be downloaded into SendinBlue to be organized and stored.
- Add new Shopify customers to SendinBlue contacts
If you use Shopify to handle your e-commerce, SendinBlue has a workflow that lets you automate the process of adding online customers to your contact lists and then helps you manage and nurture those leads into sales.
- Create SendinBlue contacts from Typeform submissions
As you create contact forms for your website and digital marketing campaigns, SendinBlue lets you upload the data you collect and organize it as part of your CRM.
Successful marketing campaigns don’t happen by accident. There are a lot of moving parts. SendinBlue makes marketing easier and more effective through seamless integrations with your favorite tools. To learn more about SendinBlue’s integrations, visit their website.
Achieve your marketing goals with SendinBlue with Zapier
If you’re just getting started with marketing automation and don’t have a huge budget, SendinBlue is a good place to start, with enough capabilities to continue to support your marketing efforts as you grow.
SendinBlue’s built-in tools help you set up automated sequences and drip campaigns to quickly get your emails delivered at the right time for maximum engagement and sales conversions. This platform also tracks things like opens, clicks, and unsubscribes on each email campaign so that you can keep improving it over time. In addition to messages sent via their system (which includes personalized tagging), SendinBlue users also have access to third-party integrations so they can tie their email marketing efforts into other channels or platforms such as Salesforce CRM or Shopify stores.
The goal of marketing automation is to easily nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into repeat buyers. Fortunately, you don’t need to invest in expensive tools for that. Almost any marketing automation sequence can be achieved using a combination of SendinBlue with Zapier.
Achieving your marketing goals takes a lot of hard work and dedication. T/hawk digital are experts in marketing automation with an exceptional reputation for getting results. To learn more about our services and the work we do, check out some of our client success stories.